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There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it's one of those tactics that could be a hit or miss, but if it hits, it could result in a major press launch for your brand. For example, https://accessory-store9.myshopify.com launched their store and never looked back literally the day an article about beard grooming for men mentioned them and was published in the New York Times.